
Direct implementation programs
we work alongside central ministries and state governments to lift the most marginalised women and individuals out of extreme poverty, at scale, through the graduation approach and adjacent livelihood interventions.
Channeling US giving into rigorously run livelihoods programs across India.
By the numbers
Where the work lands
Through direct implementation, we work alongside state governments. Through social entrepreneurship, our backed ventures reach millions more.
Across India, through 250+ social enterprises backed.
What we do

we work alongside central ministries and state governments to lift the most marginalised women and individuals out of extreme poverty, at scale, through the graduation approach and adjacent livelihood interventions.

we back India's most promising livelihoods founders with capital, mentorship and community, through a structured incubator-accelerator journey, open prize challenges, a physical home for the sector, and convenings that bring everyone into the same room.
In their words

The/Nudge is very creative in finding scalable solutions for those in need. The Incubator and Accelerator programs have positively impacted lifelong opportunities for millions.
Jaideep Khanna
Founder, Ananta-OM Management